The History of Matcha
The very first green tea seeds were brought to Japan from China by the Zen Monk Eisai in 1191 A.D., who planted them on the temple grounds in Kyoto.
Eisai, founder of the Rinzai sect of Zen Buddhism, was the first person to grind and consume green tea leaves in powdered form. Thus Zen and matcha became inextricably linked.
Traditionally in Japanese culture, Monks drank matcha before meditation to increase their mental focus and Samurais drank it before going into battle because of its energising properties.
With this kind of history, it seems unreasonable to label matcha a fad. Learn about health benefits.